Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that [...]
The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how [...]
When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind [...]
There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check, [...]
Would you give your account number to a stranger? Most probably not. But millions of internet users may as well be giving away their personal data (and money!) when using passwords that hackers can crack in a matter of seconds. Password managers provide methods for creating and managing truly secure passwords.
Would you leave your window open at night if you knew there were intruders lurking about? Obviously the answer to this question is ‘no’. Many companies and individuals leave their virtual window open to cyber criminals by not adequately protecting their websites. Website security is an extremely important topic. Only by regularly carrying out security checks and following the proper precautions [...]
A proxy server is a network component that provides an interface between a private network and the internet. A proxy makes it possible to have an influence on the data traffic, to cache packet data, and to conceal the identity of the communication partners by using different IP addresses.
On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new General Data Protection Regulation (GDPR) despite it being relevant to their day-to-day business. On top of this, high fines will be imposed for those violating the regulations. Here we summarize everything worth knowing on the new EU GDPR for [...]
Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online - regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which data are you actually allowed to [...]