Digitalization

What does WYSIWYG mean?

WYSIWYG: This strange sequence of letters has become the standard for most editor programs. This is why many users can’t imagine how these programs work without the 'what you see is what you get' principle. In the field of HTML editors, there are different approaches and opinions. We explain exactly what is behind the acronym, show you the advantages and disadvantages of the principle, and...

Information overload – too much advertising?

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

The inverted pyramid principle: how it works

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

E-mail etiquette: rules for the perfect e-mail

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

SoundCloud alternatives for music marketing

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...

Netflix alternatives: Amazon, iTunes & Co. reviewed

Netflix is a veritable institution when it comes to streaming movies and series. And when it comes to their original programming, the label ‘Netflix Original’ has practically become a synonym for quality. But there are a number of Netflix alternatives that also offer either original programming, better value for money, or a greater selection of movies and series. In this guide we’ll discuss the...

7 essential online marketing basics

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

WhatsApp Web becomes a new desktop app

Instant messengers like WhatsApp dominate the day-to-day online communication for most Internet users. So it’s no surprise that the Facebook subsidiary has provided a new tool to allow its users to chat on their desktops too. A year ago, they brought out WhatsApp Web. In May 2016, WhatsApp brought out a native desktop app for Windows and Mac OS. We’ll explain how it works.

Bitcoin: all you need to know about the digital payment network

When it comes to the peer-to-peer network Bitcoin, published in 2009, opinions are divided. On one side of the argument are those who see the enormous potential of a decentralized payment system, run not by a single authority, but administered and controlled by all users. On the other side are those who use every opportunity to point out the instability of the open source project’s exchange rate...

Admin-C and Tech-C: Whois requirements explained

Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?