Digitalization

How to create a website on Mac devices

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realize more complex projects thanks to a wide range of user-friendly, professional [...]   

Information overload – too much advertising?

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what [...]   

The inverted pyramid principle: how it works

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this [...]   

Everything concerning e-books part two: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need [...]   

Gulp vs. Grunt: differentiating between the task runners

Writing new code is an essential aspect of web development. For frontend developers, in particular, this task makes up a significant portion of day-to-day work, with the bulk of it focused on expressing the unique appearance and functions of an internet presence to optimally represent the project. While the development process produces creative tasks, it also generates a great deal of recurring [...]   

What does WYSIWYG mean?

WYSIWYG: This strange sequence of letters has become the standard for most editor programs. This is why many users can’t imagine how these programs work without the 'what you see is what you get' principle. In the field of HTML editors, there are different approaches and opinions. We explain exactly what is behind the acronym, show you the advantages and disadvantages of the principle, and [...]   

NGINX vs. Apache: A web server comparison

Apache vs. NGINX – while one is said to be bulky and unwieldy, the other is considered slim and high-performance. But can we be this general? In fact, both web servers are based on fundamentally different concepts when it comes to connection management, interpretation of client requests, or configuration options. The range of functions also display clear differences in software alignment. While [...]   

Free website builders: pros and cons

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website [...]   

How to save a website as a PDF

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.