Digitalization

Create your own app: Google Play ranking ASO

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on the Google Play Store. These fall under the umbrella term of app store optimization (ASO) and can be used to improve app ranking for Android and iOS programs. [...]  

Create your own app: iOS app publication

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store? [...]  

Create your own app: Android app publication

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various Google services before you can publish your app in Google Play. [...]  

App maker | app development software or DIY app?

If you want to create your own native mobile app, you’ll need to think about the technical implementation of it. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually lies in specialized app makers. These require no coding experience and sometimes come with a surprising array of functions. We’ll show you how they work. [...]  

What is an RSS feed?

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS standard is available in a structured form, this medium can also be used in content syndication. [...]  

Free alternatives to Adobe InDesign

For creatives and those who are aspiring designers, many programs from Adobe make up a key part of their standard equipment. InDesign is a very popular tool with large publishing houses as well as smaller publishers thanks to its huge range of functions. But quality (and name) come at a price: monthly fees put a hole in the cash register, especially for small companies and self-employed designers. Luckily, there are some good, free InDesign alternatives. [...]  

Premiere Pro alternatives | The best freeware

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there is a surprising amount of excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, social networks, or simply to have a bit of fun, you can read about the best free video editors on offer here. [...]  

How to integrate a Facebook like/share button

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly from the social network to your website. So how do you use these social plugins? We’ll take you through all you need to know about adding a Facebook like button to your website. [...]  

Symfony: useful PHP library for your web project

Over 30 independent components, long-term support for four years, and over 500 million downloads: the PHP framework Symfony is undoubtedly one of the most successful component collections of this popular script language. But what exactly is this project created by the French company SensioLabs? And which types of web applications can benefit from using this web application framework? [...]  

Everything you need to know about e-books: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you. [...]