Digitalization

Jira alternatives: five project tools in short

Jira alternatives: five project tools in short

In order to optimize teamwork in a company, project management tools such as Jira are being used more and more frequently. The program, developed by the Australian software company Atlassian, is one of the most sought-after solutions in its field with over 35,000 customers worldwide. This software can prove costly if more than ten employees are using it so it’s worth considering one of the...

Website relaunch – what to bear in mind

Website relaunch – what to bear in mind

There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.

How to use prototypes in online marketing

How to use prototypes in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Internet lite: North Korea’s 28 Domains

Internet lite: North Korea’s 28 Domains

In so far as is possible, the communist state of North Korea has managed to shut itself off from the rest of the world. However a western IT expert recently succeeded in sneaking a peek at their internet domains and as a result we now know that there are only 28 domains for the entire country. From recipes to maritime affairs, here you’ll find an insight into what a North Korean can find online.

Create your own app, part 6.2: App store ranking for iOS

Create your own app, part 6.2: App store ranking for iOS

Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimize it for the App Store. We’ll guide you through the different...

Create your own app: Google Play ranking ASO

Create your own app: Google Play ranking ASO

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on...

Create your own app: iOS app publication

Create your own app: iOS app publication

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

Create your own app: Android app publication

Create your own app: Android app publication

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various...

App maker | app development software or DIY app?

App maker | app development software or DIY app?

If you want to create your own native mobile app, you’ll need to think about the technical implementation of it. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually...

What is an RSS feed?

What is an RSS feed?

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS...