Digitalization

Website expansion: subdomains & Co.

As is often the case for website operators or e-commerce providers, changes in content or product selection may sometimes stray from your site’s previous theme or inventory. If this new material deviates from your current selection too dramatically, then it may be time to consider other options. Moving to a new domain/website or exporting content to directories or subdomains are common solutions [...]   

How programmatic buying works

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to [...]   

Web server: definition, background, software tips

The equation is simple - without it, there’s simply no web content: when a web server is out of order, then it’s no longer possible to call up any websites that are connected to it. Web servers are what allow online presences to reach the internet in the first place. But just how do these systems work? Which functions do the programs responsible for this task offer? And what’s an example of a good [...]