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Adblockers’ impact on web development

Adblockers’ impact on web design and web development

Approximately a quarter of all internet users in the United States use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favorite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely...

Banner blindness: explanation and impact

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

AdWords – Advertising Guidelines at a Glance

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

What is mobile advertising?

Marketing to go: mobile advertising

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...