E-Commerce

How to make money blogging: part two

Many bloggers aren’t too confident with the ins and outs of cooperating with advertising companies and allowing sponsored posts on their blogs. It’s normal to expect a little something back from all the time and effort you’ve invested in your blog. In part one you read about the basics of making money by blogging, but there are alternatives to advertisements and sponsored content, meaning you don’t have to question your integrity. [...]  

CMS comparison: A review of the five best platforms

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3, Joomla!, Drupal, and Contao – five systems with different strengths and weaknesses. [...]  

How to make money blogging: part one

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience need to be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What’s needed to get a commercial blog up and running? And which traditional sources of income should you consider? [...]  

The best content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content marketing tools out there that will help make your life that bit easier. [...]  

What is the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase offline (‘research online—purchase offline’). This can only work if local merchants optimized their web presences. [...]  

Amazon SEO: Simple means to higher sales

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics of the e-commerce search engine and utilize the correct means, you have a good chance of improving your ranking and making it easier for potential customers to discover your products. [...]  

How does content curation work?

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural activities (museums, exhibitions, etc). But how does content curation work and for whom is it useful? [...]  

Twitter Ads: Advertising on Twitter

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you launch your own advertising campaign on it? These questions, as well as many more important ones, are answered in this article, the third in our ‘Twitter for businesses’ series. [...]  

What is good web usability?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your website, you’re on your way to being successful in online business. [...]  

Sale contract agreement on the internet

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are intended to protect the customer – transparency and disclosure of information are a must in e-commerce. [...]