Server failure – what to do?

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the [...]   

Marketing automation: first steps and campaign details

There’s more to marketing automation than simply automating individual marketing processes. This process refers to software platforms through which databases, leads as well as campaign management aspects are connected with one another. This allows all marketing measures to be automatically planned, controlled, and evaluated. The advantages of such efficient campaigns can only be achieved, however, [...]   

How does successful lead management work?

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial [...]   

Optimize your online store with a stock control system

When the orders start stacking up, that’s when you know your efforts have paid off and your webstore project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases and [...]   

Live chat: the modern support solution

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.   

Magento: an introduction to the open source software

  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more [...]   

PrestaShop – the modular system for e-commerce

  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for [...]   

Display advertising vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display [...]   

A/B testing: statistic problems and other obstacles

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.   

Augmented Reality in e- commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce [...]