E-Commerce

Guerilla marketing | Advertising with a viral effect

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

Alchemy CMS: the CMS based on Ruby

  • CMS

While most content management systems are based on the PHP scripting language, Alchemy CMS uses a less common but more dynamic programming language: Ruby. There are also countless add-ons available from Ruby on Rails that can help to extend your web framework to create complex projects like company websites or online shops. Find out what makes this intuitive CMS a good bet for beginners.

What is neuromarketing?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Heat map analysis: usability check for you web project

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Chrome 56: changes to make the web safer

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...

The first step: lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Desired domain already registered – what next?

The right domain can be a deciding factor in the success of a web project. If it’s short, concise, and catchy it will stick in the mind of potential visitors. The most popular web addresses are usually already taken by website owners or domain traders, meaning that your desired domain could be unavailable. But this doesn’t mean that you have to start looking for a new name for your web project;...

Server failure – what to do?

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...

Marketing automation: first steps and campaign details

There’s more to marketing automation than simply automating individual marketing processes. This process refers to software platforms through which databases, leads as well as campaign management aspects are connected with one another. This allows all marketing measures to be automatically planned, controlled, and evaluated. The advantages of such efficient campaigns can only be achieved, however,...

How does successful lead management work?

A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial...