E-Commerce

Creating a web store: the cornerstone of seed money

When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store. But what expenses do you need to be aware of when setting up your web store?

CRM and its importance in e-commerce

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

Product photography for your online store

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

Creating a business plan for your online store

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to web stores. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s...

How do demand-side platforms work?

These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The...

How does a supply-side platform work?

Real-time advertising plays a central role in the world of display marketing. This process gives website operators or publishers looking to sell their free ad space the chance to trade advertising inventory in a fully automated bidding process. The goal of this is to sell the inventory to the highest bidder for maximum profit. The supply-side platform thus represents an important interface between...

Online store insurance: what you need to know

Online retail isn’t solely the turf of Big Dogs like Amazon or Walmart—countless small-to-medium sized businesses as well as private individuals also earn their living by selling their goods online. But there’s more to setting up an online store than simply making sure you’re equipped with the latest hardware and software, or have found an excellent hosting provider. When faced with challenges...

Legal structures for online stores

Your online store starts with an idea, but you need more than that to get your business off the ground. No matter which products you want to offer online, you still need to put in the same amount of effort to get your business going. Many decisions need to be made between your initial idea and your first customer’s purchase. One of the first hurdles is choosing the correct legal structure.

8 tips for successful online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

10 tips for legal certainty for your online store

In recent years, many online shops found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fine the operator. If you want to start up your own online store, you need to make it and the products on offer...