E-Commerce

6 tips for successful A/B testing

Your website or online store is finally ready, but you still need to adapt and optimize it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

Online surveys: getting feedback the easy way

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

SEO add-ins for Excel - easily connecting data

SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.

Online payment methods: an overview

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

The best PayPal alternative

The conveniences of online retail have helped the sector gradually chip off traditional retailer’s market share over the past decade. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems have been heavily dominated by one industry heavyweight: PayPal. But not everyone’s enthused by this payment method, having been criticized for...

Google Pay

Google wants to revolutionize the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

Good product descriptions for online stores

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

7 essential online marketing basics

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

How does affiliate marketing work?

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Dialogue marketing | Interactive relationships with customers

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...