The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.
What is a domain? Despite this word being mentioned so frequently, it’s often unclear what the functions and structures of domains are. Knowing the hierarchical structure of the Domain Name System (DNS) is fundamental for anyone working in IT or in any online industry. We explain the difference between top-level, second-level, and third-level domains, and how you can benefit from subdomains that [...]
What should you do if your desired domain has already been taken? The range of available .com or .org domains has gotten smaller over the years. Now there is a solution to this problem: new top-level domains! Instead of using complicated and unclear abbreviations, choose short and concise domains from the new TLDs. Local companies can especially profit from nTLDs.
Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another [...]
Every day we work with text on PCs, smartphones, tablets and other computer equipment using our keyboards. We expect letters, numbers, and characters to appear on the monitor before us. The fact is that there is a decades-old coding system behind this everyday function. Since the 1960s, ASCII has determined how computers interpret our input. We have prepared a practical ASCII table to help you [...]
To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.
Those running dynamic websites that use complex content management systems benefit from quick loading times. In comparison to its predecessors, PHP7 is a new script language that noticeably shortens loading times for pages. This new feature increases both performance as well as user-friendliness for your web presence.
When networking a computer system, protocols play an important role. An example is the Internet Protocol, which was published in a first specification in 1981, and is the indispensable basis for the smooth sending and receiving of data packets. But what is behind the RFC standard? And how does the internet protocol actually work?
Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one. [...]
Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet [...]