Encyclopedia

The new TLDs (top-level domains)

What should you do if your desired domain has already been taken? The range of available .com or .org domains has gotten smaller over the years. Now there is a solution to this problem: new top-level domains! Instead of using complicated and unclear abbreviations, choose short and concise domains from the new TLDs. Local companies can especially profit from nTLDs.

Hyperlink | Definition and examples of use

Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another...

Marketing Mix - An Overview of 4P Marketing

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

How PHP7 speeds up the internet

Those running dynamic websites that use complex content management systems benefit from quick loading times. In comparison to its predecessors, PHP7 is a new script language that noticeably shortens loading times for pages. This new feature increases both performance as well as user-friendliness for your web presence.

Interim injunctions in e-commerce

Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one....

Graphic file formats: which formats are important?

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet...

What is machine learning? How machines learn to think

Artificial intelligence has fascinated us for centuries: Countless books and films about robots and computers that behave like (or not like) humans testify to both the enthusiasm and concern we have for artificial intelligence. But how do machines get so smart? We explain how machine learning works, where it is already being used, and how self-learning systems can revolutionize the world of...

What exactly is a website?

What exactly is a website? Who needs one, and what are the different options available for private users and businesses? There are solutions for beginners, which require no programming knowledge. These solutions, especially content management systems, have established themselves in the last few years due to their flexible content management. Professionals, however, still swear by self-written...

Linux commands: An overview of terminal commands

Under Linux, all actions that you can carry out with the mouse and window system via the graphical user interface can also be performed using program calls in the terminal – provided you know the appropriate command and how to use it according to the correct syntax. To make working in the terminal easier, we provide you with an overview of basic Linux commands with detailed descriptions and...

What is the Registration Data Access Protocol (RDAP)?

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its...