Facebook

Social Plugins | boost interactivity on your website

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors...

Information overload – too much advertising?

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Buying followers – is it worth it?

Buying followers: is it worth the investment?

Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success.

Hashtags

The most popular hashtags: extend your reach

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...

Getting your website Christmas-ready

4 steps to getting your website Christmas-ready

With the holidays just weeks away and shoppers dashing to their devices to try and beat the holiday rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!

The filter bubble: how it influences us

The age of the filter bubble – a small world in a large network

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...

Advertising on Facebook

Social media marketing: success with Facebook ads

With its millions of visitors, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page operators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods, displayed...

How to integrate a Facebook like/share button

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

Creating Facebook pages for businesses

Social media for businesses: creating a Facebook page

A social media presence is essential for a successful marketing strategy, and maintaining a Facebook page is a key component of that strategy. What’s more, creating a Facebook page is simple. All companies, small and large, should ensure that they’re represented on the social media giant. Find out how here.