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Step-by-Step Banner Design

Step-by-Step Banner Design

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Deleting a Google result and protecting personal data

Deleting a Google result and protecting personal data

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...

Alternatives to Google

Alternatives to Google

Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that...

What is the ROPO effect?

What is the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...

Registering a website: submitting URLs to Google

Registering a website: submitting URLs to Google

Did you know that you can submit your site to Google, Bing, and Yahoo! in order for it to be found more easily in the search results? These search engine providers allow web operators to register their URLs so they can be added to the search index. We’ll show you how you to register your web project, a simple procedure that can increase its online visibility.

How to submit your website to Google News

How to submit your website to Google News

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can optimize...

The most important Google ranking factors

The most important Google ranking factors

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

How does mobile SEO work?

How does mobile SEO work?

Many businesses invest a lot of time and money into search engine optimization: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Blogging tips: SEO for blogs

Blogging tips: SEO for blogs

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimization for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

Google AdWords alternatives

Google AdWords alternatives

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....