Google

The evolution of Google search results: 1998 to

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things [...]   

The Google evolution: Mobile search results

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone industry with the help of its many partners. Google offers more than just a mere mobile search, the company provides personal [...]   

Blogging tips: SEO for blogs

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimization for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.   

Keyword Planner alternatives you should know

Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimized. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that [...]   

SEO Update: 2016 ranking factors according to Searchmetrics

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for [...]   

Registering a website: submitting URLs to Google

Did you know that you can submit your site to Google, Bing, and Yahoo! in order for it to be found more easily in the search results? These search engine providers allow web operators to register their URLs so they can be added to the search index. We’ll show you how you to register your web project, a simple procedure that can increase its online visibility.   

How does real-time advertising work?

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display [...]   

Index management with the robots.txt file

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website [...]   

Free tools for a successful online keyword research

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to [...]   

SEO basics: internal links and website structure

Have you ever thought of what kind of role internal linking plays in search engine optimization? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.