Google

The evolution of Google search results: 1998 to

The evolution of Google search results: 1998 to

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

Keyword Planner alternatives you should know

Keyword Planner alternatives you should know

Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimized. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that...

SEO Update: 2016 ranking factors according to Searchmetrics

SEO Update: 2016 ranking factors according to Searchmetrics

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

Index management with the robots.txt file

Index management with the robots.txt file

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website...

Free tools for a successful online keyword research

Free tools for a successful online keyword research

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

SEO basics: internal links and website structure

SEO basics: internal links and website structure

Have you ever thought of what kind of role internal linking plays in search engine optimization? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.

SEO basics: link building tips for good page ranking

SEO basics: link building tips for good page ranking

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

10 tips for usability in your mobile web store

10 tips for usability in your mobile web store

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a...

8 steps for a successful content strategy

8 steps for a successful content strategy

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Ad exchanges: what you need to know

Ad exchanges: what you need to know

The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website...