Image Processing

How to save a website as a PDF

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones. [...]  

Web App Of The Week: WhatTheFont

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you. [...]  

Graphic file formats: which formats are important?

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  

Free alternatives to Adobe InDesign

For creatives and those who are aspiring designers, many programs from Adobe make up a key part of their standard equipment. InDesign is a very popular tool with large publishing houses as well as smaller publishers thanks to its huge range of functions. But quality (and name) come at a price: monthly fees put a hole in the cash register, especially for small companies and self-employed designers. Luckily, there are some good, free InDesign alternatives. [...]  

How to create the perfect style guide for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...]  

Social Media | Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new potential customers to your website. In this guide, you can find a summary of the most important facts and features. [...]  

Instagram for business: social media marketing

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of the reach potential of this social media platform and incorporate it into their marketing plan. This guide offers all the important information you need to get started with the photo sharing app. [...]  

Finding the right Instagram strategy for your business

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and planning. So if you want your corporate Instagram account to get off the ground, you need to start with the right content strategy. [...]  

Instagram for businesses: Instagram ads

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve ever created an ad with Facebook, your experience will prove an advantage here. [...]  

Creating a logo: tips and helpful software

A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your logo design. So what are some good logo ideas to consider? And how do you design your own logo? [...]