Image Processing

What does a good logo look like? A new study

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]  

Screenshots on Mac and Windows

A picture says more than a thousand words – at least sometimes. Instead of having to describe what you see on your monitor or display to others, all you need to do is send a screenshot. Easy-to-use screenshot software or apps let you create, annotate, or highlight an image within seconds and send it to your contacts. We present some screenshot tools that make your daily work easier. [...]  

The Best Alternatives to Paint

Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review. [...]  

How to save a website as a PDF

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones. [...]  

Photo editing software: testing free tools

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips about some of the best free photo editing software available. [...]  

Web App Of The Week: WhatTheFont

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you. [...]  

Graphic file formats: which formats are important?

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  

Free alternatives to Adobe InDesign

For creatives and those who are aspiring designers, many programs from Adobe make up a key part of their standard equipment. InDesign is a very popular tool with large publishing houses as well as smaller publishers thanks to its huge range of functions. But quality (and name) come at a price: monthly fees put a hole in the cash register, especially for small companies and self-employed designers. Luckily, there are some good, free InDesign alternatives. [...]  

How to create the perfect style guide for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...]  

Social Media | Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new potential customers to your website. In this guide, you can find a summary of the most important facts and features. [...]