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Webdesign Trends 2016: Mobile & Content

What are the web design trends of 2017? A glance into the crystal ball shows us that for web designers key features, such as excellent user friendliness, are at the top of the list this year. Good usability and valuable content build the basic framework for successful website design. We have laid out the most important trends for you here. [...]  

What does a good logo look like? A new study

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]  

The Best Alternatives to Paint

Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review. [...]  

Photo editing software: testing free tools

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips about some of the best free photo editing software available. [...]  

Snapchat Spectacles | What can these camera glasses do?

Snapchat Spectacles are becoming more and more popular but are also polarizing the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticize the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly do the Snapchat glasses work? [...]  

Graphic file formats: which formats are important?

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  

Reading habits on the web

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behavior has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments have knock-on effects in the world of online marketing. [...]  

Website optimization: tips and tricks for more speed

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimize the performance of your website. [...]  

How to create the perfect style guide for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...]  

Social Media | Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new potential customers to your website. In this guide, you can find a summary of the most important facts and features. [...]