Images

Website optimization: tips and tricks for more speed

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimize the performance of your website.

How to create the perfect style guide for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually...

Basics of web design: design and color scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colors bring about? What should you be mindful of when...

Photo editing software: testing free tools

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips...

Graphic file formats: which formats are important?

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet...

Compress images with the help of free tools

Computer storage volume is increasing by the year. But while we have access to more gigabytes and terabytes, it’s best to keep the file sizes down to a minimum–especially if you operate a website. This is because compressed data leads to quicker loading times, happy visitors, and a good Google ranking. Pictures bound for the internet in particular should be compressed. We’ve compiled some of the...

Image SEO: optimizing photos and images for Google

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Image editing apps: the best mobile photo tools

For many years now, optimizing images on a smartphone or tablet has been viewed as just another step in the photography process. With digital technology becoming ever more sophisticated, photo-editing apps that can be installed directly on mobile devices look and perform in an increasingly similar manner to their desktop predecessors, saving users from the tedious task of editing on a PC. But what...

Snapchat Spectacles | What can these camera glasses do?

Snapchat Spectacles are becoming more and more popular but are also polarizing the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticize the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly...

Social Media | Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new...