Mobile Commerce

App maker | app development software or DIY app?

If you want to create your own native mobile app, you’ll need to think about the technical implementation of it. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually [...]   

Customer journey: the basics of touch point analyses

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.   

Lead routing: the sales department takes over

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, [...]   

Lead scoring: quality counts

All leads aren’t the same, which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorized. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorize and prioritize all leads so that you can invest your time [...]   

Lead nurturing: from contact to customer

Was your lead generation campaign a hit? Congratulations! You achieved your goal of getting potential customers interested and made the first important step in the lead management process: establishing contact. Sending this contact immediately to the sales department would be a big mistake, since most potential customers wouldn’t be ready to discuss specific offers at this stage. This is when lead [...]   

10 tips for usability in your mobile web store

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a [...]   

Responsive navigation in web design

Web design is an increasingly demanding and complex art, especially when it comes to adaptability. Websites must now satisfy far more requirements: they must look appealing on devices of all sizes, be easy for visitors of a wide range of abilities to navigate, and most importantly of all, the user experience must be perfect, regardless of the device used. Responsive design ensures that the content [...]   

How to use recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.   

The first step: lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management, [...]   

Marketing automation: first steps and campaign details

There’s more to marketing automation than simply automating individual marketing processes. This process refers to software platforms through which databases, leads as well as campaign management aspects are connected with one another. This allows all marketing measures to be automatically planned, controlled, and evaluated. The advantages of such efficient campaigns can only be achieved, however, [...]