Mobile Commerce

Augmented Reality in e- commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce [...]   

Banner blindness: explanation and impact

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane [...]   

Online payment gateways: PayPal alternatives

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this [...]   

Second screen for online advertising

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out [...]   

The most important Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of [...]   

How to create a search engine for your website

Usability is a crucial factor when it comes to the success of your online presence. It’s therefore of the utmost importance that users can find their required information easily and without delay. As a website operator, you can make this possible by enabling your visitors to browse your site for specific keywords. Find out more about how to create a custom search engine for your website.   

KPIs in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show [...]   

Canvas fingerprinting – online tracking without cookies

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on [...]   

Customer journey mapping: targeting the customer

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.   

What is Google AdWords?

Google AdWords is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google AdWords actually work? How much does Google AdWords cost? And how can Google AdWords help you?