Mobile Commerce

Customer journey mapping: targeting the customer

Customer journey mapping: targeting the customer

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

What is mobile advertising?

What is mobile advertising?

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP)

A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and...