Monetization

The biggest online marketplaces that you should know

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their fees, it’s worth taking a look at the range, thematic focus, or customizability of each marketplace, as these factors may be important to you and your online success. [...]  

An introduction to clickbait

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so successful? And if it’s working, why is it so heavily criticized? We’ll take you through the function, tactics, benefits, and criticisms of clickbait. [...]  

How to make money blogging: part one

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which traditional sources of income should you consider? [...]  

Tips for successful blogging part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a blog. [...]  

Amazon SEO: Simple means to higher sales

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics of the e-commerce search engine and utilize the correct means, you have a good chance of improving your ranking and making it easier for potential customers to discover your products. [...]  

How companies use social selling

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for recommendations, and seeks advice. Social selling allows you and your company to take on the role of the expert consultant. Find out how it works. [...]  

What are advertorials?

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words: Labelling requirements. We answer all lingering questions in our guide. [...]  

Lead generation through social media

Social media platforms such as Facebook, Twitter, and LinkedIn are becoming increasingly important in everyday life. These social networks aren’t solely being used for sharing personal content, opinions, images, and messages with friends and relatives, but are increasingly being used as an important source of information and news. Social media platforms are an integral part of personal communication and are now crucial to the marketing mix and therefore an option for lead generation, which is often underestimated. [...]  

Lead routing: the sales department takes over

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the qualified lead is passed on to the sales department. [...]  

Lead scoring: quality counts

All leads aren’t the same, which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorized. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorize and prioritize all leads so that you can invest your time and energy in the right contacts. [...]