Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words: [...]
Social media platforms such as Facebook, Twitter, and LinkedIn are becoming increasingly important in everyday life. These social networks aren’t solely being used for sharing personal content, opinions, images, and messages with friends and relatives, but are increasingly being used as an important source of information and news. Social media platforms are an integral part of personal [...]
All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, [...]
All leads aren’t the same, which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorized. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorize and prioritize all leads so that you can invest your time [...]
Was your lead generation campaign a hit? Congratulations! You achieved your goal of getting potential customers interested and made the first important step in the lead management process: establishing contact. Sending this contact immediately to the sales department would be a big mistake, since most potential customers wouldn’t be ready to discuss specific offers at this stage. This is when lead [...]
Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.
Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with [...]
Starting a new project is always difficult, especially when you’re wanting to join the world of blogging. In part 1 of our blogging series, we discussed the technical aspects of starting a blog. But how do you go about searching for topics? Read part 2 here to discover how to collect blog ideas, pick a suitable blog topic, and analyze the potential of your new venture.
A successful online marketer can be compared to a gardener; Just as a gardener waters his plants at all stages of their growth, an online marketer should care for their customers during every step of their journey. Contacting the potential customer isn’t always enough to convince them to try out your product or service. When it comes to lead management, the customer is accompanied from initial [...]
When the orders start stacking up, that’s when you know your efforts have paid off and your webstore project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases and [...]