Newsletter

SMTP

SMTP

SMTP stands for “Simple Mail Transfer Protocol” – but it’s not that simple. E-mails do not simply travel directly from A to B, but go through several communication and transmission processes that the standard network protocol has been responsible for since the 1980s. As an electronic set of rules from the internet protocol family, SMTP (and its extension, ESMTP) determines important factors such...

Sending an e-mail: how does it work?

Sending an e-mail: how does it work?

E-mails enable us to send messages and files around the world in seconds. E-mail correspondence is an indispensable part of everyday life for most internet users, but most users, however, don’t actually know how an e-mail is sent. A lot happens in the short time between a message being dispatched to it being delivered.

E-mail marketing trends

E-mail marketing trends

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

How to optimize professional e-mail signatures

How to optimize professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners?

snackable content

snackable content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Successful B2B e-mail marketing

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

Sign e-mails with a digital signature

Sign e-mails with a digital signature

Spam e-mails may be annoying, but they’re mostly harmless. What’s more problematic is phishing – a technique whereby fraudsters try to con you by posing as trustworthy sender addresses in an attempt to get hold of sensitive data. These messages appear genuine too, because without a digital signature, it’s very easy to assume a trusted identity online. In order to protect customers and their own...

Business e-mail format – do it right!

Business e-mail format – do it right!

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here...

Is there a future for e-mail communication?

Is there a future for e-mail communication?

The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.

Email archiving: laws and practices you should know

Email archiving: laws and practices you should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US, the UK, and Canada.