Newsletter

Business e-mail format – do it right!

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here you can read about how to write such an e-mail as well as find a helpful business mail example. [...]  

Sign e-mails with a digital signature

Spam e-mails may be annoying, but they’re mostly harmless. What’s more problematic is phishing – a technique whereby fraudsters try to con you by posing as trustworthy sender addresses in an attempt to get hold of sensitive data. These messages appear genuine too, because without a digital signature, it’s very easy to assume a trusted identity online. In order to protect customers and their own reputations, businesses operating online should be fully aware of the importance of electronic signatures. Find out more about how they function here. [...]  

E-mail etiquette: rules for the perfect e-mail

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered. [...]  

Newsletter analysis using e-mail tracking

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on its links. This and other information will help you optimize your own newsletters. [...]  

Reasons to get your own email domain

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps. [...]  

Successful e-mail campaigns: how to reach your customers

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them. [...]  

Newsletter KPIs: indicators in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important? [...]  

Creating the perfect newsletter subject line

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions. [...]  

Email archiving: laws and practices you should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US, the UK, and Canada. [...]  

How to optimize professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners? [...]