Online Store

E-commerce platforms: a software comparison

Selling products and services online – it’s easier today than ever before. The opposite is true of choosing the right shop system: when searching for the best solution, online merchants are confronted by an almost endless range of professional e-commerce software. But which product meets the requirements of your own online project? Our website comparison provides you with clues and a clear comparison of the individual shop systems. [...]  

Registering your company name or trademark

The name of your business is critical for success. A good company name can create a strong brand that will allow you to stand out among the competition. But what happens after you’ve found the perfect name for your company? Read on to find out more about registering a company name and registering a trademark. [...]  

An introduction to clickbait

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so successful? And if it’s working, why is it so heavily criticized? We’ll take you through the function, tactics, benefits, and criticisms of clickbait. [...]  

Click fraud: how to out fraudulent clicks

Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter measures that you can take. [...]  

CMS comparison: A review of the five best platforms

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3, Joomla!, Drupal, and Contao – five systems with different strengths and weaknesses. [...]  

What is the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase offline (‘research online—purchase offline’). This can only work if local merchants optimized their web presences. [...]  

Amazon SEO: Simple means to higher sales

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics of the e-commerce search engine and utilize the correct means, you have a good chance of improving your ranking and making it easier for potential customers to discover your products. [...]  

What is good web usability?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your website, you’re on your way to being successful in online business. [...]  

Sale contract agreement on the internet

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are intended to protect the customer – transparency and disclosure of information are a must in e-commerce. [...]  

How can I increase my Alexa rank?

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all help to improve your Alexa ranking. [...]