Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.
When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.
If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?
Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to [...]
The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website [...]
Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s [...]
An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a [...]
The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce [...]
The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own AdWords optimization.
With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.