Usability

What is good web usability?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your website, you’re on your way to being successful in online business. [...]  

How to use prototypes in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective resonance and profitability. [...]  

A/B testing for website optimization

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade website visitors from making their decision. If A/B testing is used properly, it can help to identify these weak areas and find opportunities for web optimization. [...]  

How does mobile SEO work?

Many businesses invest a lot of time and money into search engine optimization: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website operators to make their sites more ‘mobile friendly’. [...]  

10 tips for usability in your mobile web store

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a potential profit. From structure, design, and content to the shopping cart and payment methods, everything should be planned with the customer in mind. [...]  

8 tools for a responsive website check

A website should always be extensively checked before going live. Testing a website is already a demanding task, and adding a responsive design test to the mix helps you ensure that your site’s flawlessly displayed for different screen resolutions. Free responsive design tools can help with this. We’ll show you 8 free tools here. [...]  

What constitutes a good landing page?

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and leave contact data. An optimally designed landing page achieves this through good content, a clear structure, and an attractive design. [...]  

WordPress themes: elements and structure

The blog software, WordPress, has many strengths, one of them being that design and layout can be separated from the program core. This allows users to customize the appearance of website content using themes without having to interfere with the actual software. Here, we explain the function of WordPress themes, their components, and their structure. [...]  

Heat map analysis: usability check for you web project

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions. [...]  

A/B testing: statistic problems and other obstacles

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization. [...]