YouTube

Netflix alternatives: Amazon, iTunes & Co. reviewed

Netflix is a veritable institution when it comes to streaming movies and series. And when it comes to their original programming, the label ‘Netflix Original’ has practically become a synonym for quality. But there are a number of Netflix alternatives that also offer either original programming, better value for money, or a greater selection of movies and series. In this guide we’ll discuss the most popular alternatives to Netflix. [...]  

Micro influencers: the better brand ambassadors?

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro influencer marketing is becoming so popular. But just how successful can such collaborations actually be, and how do you even go about finding the right micro influencer? [...]  

Web app of the week: Can I Stream.It?

Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It. [...]  

YouTube alternatives: an overview of the best portals

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive amount. But what are the other alternatives to YouTube and what do they have to offer? Here are the four best YouTube alternatives at a glance. [...]  

What is influencer marketing?

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in fan base. Find out more about how influencer marketing offers you the chance to profit from the reputation and reach of a popular online figure. [...]  

How viral marketing works

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the chance of achieving maximum success with minimum expenditure. [...]  

How to embed a video with HTML

With HTML5, uploading video content onto your website is easier than ever. The most recent version of this popular markup language defines a new native element, video, and the associated programming interface. Website operators can also embed audio-visual content onto their online presences using video platforms such as YouTube or Vimeo. [...]  

How to make money on YouTube

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you? [...]  

YouTube SEO: how to improve your ranking

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers. [...]