We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this is, and how you can use it to improve the content on your website. [...] ►
Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector graphics in the SVG format are becoming increasingly popular. But what is behind the technology that was issued as a standard in 2001? And how do you integrate flexible image files into your web project? [...] ►
The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when and where does it apply? [...] ►
In times of content management systems and website construction kits, you might think it’s a waste of time learning HTML. But if a page doesn’t work for some reason or if you plan to install dynamic elements, you won’t be able to continue without having knowledge of this web language. In our detailed HTML tutorial, we introduce you to the basic features of the markup language, including numerous code examples. [...] ►
In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web operators use this new technology to enhance their chances of good Google rankings? [...] ►
Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum? [...] ►
The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS standard is available in a structured form, this medium can also be used in content syndication. [...] ►
Flash is an unpopular tool for good reason — security gaps, programming errors, and stability problems are rampant. Has any software been the focus of such heated security debates more often than Adobe’s multimedia solution? For years, Flash was the quasi-standard for all online animations but the Flash-era is almost at an end. Since version 5, HTML has offered native multimedia functions, rendering Flash more or less unnecessary. Following Apple’s example, Google is also now saying goodbye to the outdated technology. But this isn’t the first time that the software has been pronounced dead. This guide will explain why this time, it might be goodbye forever. [...] ►
Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...] ►
If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly from the social network to your website. So how do you use these social plugins? We’ll take you through all you need to know about adding a Facebook like button to your website. [...] ►
1&1 Website Guide: website advice for all
A website isn’t just a website – these days, there are countless ways to create an online presence in a way that matches your expectations. The ‘Websites’ section of the 1&1 Digital Guide offers detailed information about creating, managing, and optimizing websites as well as facts and general background information on the World Wide Web. For a closer look, you can also explore one of several subcategories about different topics. Here, we present website advice for everyone, from mere enthusiasts to qualified professionals.
What’s in the 1&1 Website Guide?
Website advice for beginners, advanced users, and professionals
The Website Guide serves as an information portal for small and medium-sized companies, along with developers, web designers, technology lovers, and general internet enthusiasts. Many articles on the 1&1 Digital Guide require little background knowledge, though some are also aimed at more experienced users. Beginners can enjoy posts on topics like ‘What exactly is a website?’, ‘The basics for modern web development’, or ‘How are websites accessed?’, while more advanced readers can broaden their knowledge of specific topics with comprehensive articles and tutorials. So whether you are a novice, an advanced user, or a professional: our handy Website Guide has plenty of useful tips and tricks to help you become an expert on the World Wide Web.