Website creation

Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully

Rebranding or redesigning your company’s online presence can be a nerve-wracking venture, representing a big change for your company. Whether relaunching under a new name or changing your corporate image, the challenges are not to be ignored. From selecting the best domain name to following the most important SEO aspects, this article guides you through five easy steps towards a successful relaunch. [...]  

Create your own visitor counter: How it works

At the start of the internet, a visitor counter on a website was a classic marketing instrument that significantly helped the success of a web presence. Today, the practical scripts are primarily used for presenting click numbers on specific content, such as videos or blog entries, as well as for collecting basic user data for web analysis. If you don’t want to rely on free or paid downloads, or finished CMS modules, you can easily create your own visitor counter in relatively few steps. [...]  

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be integrated into your website. [...]  

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features like autocomplete, error tolerance, and useful filters will all seriously improve the user experience. This article outlines how an intelligent search can improve the search usability. [...]  

Learn PHP: a PHP tutorial

With a market share of more than 80%, PHP is the go-to scripting language for many programmers when it comes to creating dynamic content. Whether you’re operating your own weblog, running an internet forum, or designing an online shop, it’s likely that the software behind this will be written via PHP. Our PHP tutorial for beginners will introduce you to the basics of the popular scripting language. With our help, you’ll create your first PHP script, learn how to implement variables with practical examples, and insert your own external files. [...]  

SVG format: how to embed graphic files into your website

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector graphics in the SVG format are becoming increasingly popular. But what is behind the technology that was issued as a standard in 2001? And how do you integrate flexible image files into your web project? [...]  

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web operators use this new technology to enhance their chances of good Google rankings? [...]  

Creating a forum: the best options

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum? [...]  

Incorporating RSS feeds on your website

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS standard is available in a structured form, this medium can also be used in content syndication. [...]  

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly from the social network to your website. So how do you use these social plugins? We’ll take you through all you need to know about adding a Facebook like button to your website. [...]