The topic of data security is becoming increasingly important for both private users as well as in the business world. As a website owner, you should take all the necessary precautions to ensure that a visit to your site is as secure as possible. Converting from HTTP to HTTPS or SSL is an important step in securing your website and gaining your customers’ trust.
When surfing the web, users are often stopped in their tracks by 404 pages. This error message means that the page the user is trying to reach doesn’t exist. Most of these webpages are standardized, but some operators choose to create their own, individual 404 pages. So how do you go about creating a memorable, innovative 404 error page? We’ll take you through the dos and don’ts of making a 404 [...]
Usability is a crucial factor when it comes to the success of your online presence. It’s therefore of the utmost importance that users can find their required information easily and without delay. As a website operator, you can make this possible by enabling your visitors to browse your site for specific keywords. Find out more about how to create a custom search engine for your website.
A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and [...]
Structured data is the only pathway to web 3.0. Web owners wishing to enlist the help of web crawlers or screenshots with semantic notation have an enormous choice of markup vocabularies to select from. The collaborative project Schema.org seeks to make this task a more manageable feat. The standardized markup is based on an agreement between the leading search engine providers of Google, [...]
Recommended by W3C as a standard for embedding metadata into HTML, HTML5, XHTML, and other XML dialects, this data format forms the foundation for the semantic web. The project Schema.org provides a standard vocabulary for the markup format. Find out more about its applications and limits and get a feel for tagging with RDFa.
JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.
The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which aren’t properly optimized for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for content [...]
While humans automatically structure data when reading a website, programs like web crawlers or screen readers have to rely on special labeling in order to grasp sematic relationships. This additional information can be embedded in HTML code through a corresponding markup for structured data. Website owners have four formats at their disposal for this task: Microformats, RDFa, Microdata, and [...]