Content Security Policy: more security with web content

Websites can be full of security risks, especially when it comes to active content like JavaScript. Cross-site scripting enables cyber criminals to modify this content for their own purposes. This is dangerous for website operators and especially for internet users. The Content Security Policy tries to reduce this risk. Learn what’s behind the security standard and how it works. [...]  

Write the perfect e-mail: tips for business mails

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here you can read about how to write such an e-mail as well as find a helpful business mail example. [...]  

LinkedIn ads: Marketing geared toward the target group

LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner advertisements: We explain what the various options are good for and how to correctly use advertisements on LinkedIn. [...]  

Bing ads: tutorial for the Microsoft search engine

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful. [...]  

Interactive content: basics, tips, and tools

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay. Interesting content is also more likely to impress the user. Implementing content like this is just a question of finding the right tools. [...]  

Create a tar backup: How the archiving works

Regular backups are one of the most important factors of IT security. With Linux systems – which are often the backbone of a webserver – you can very efficiently create backup copies with the program tar. What can the archiving program do? We explain to you how tar functions and what its special features are. So that you’re able to create regular backups with tar in the future, we explain step by step how to create a backup script. [...]  

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers. [...]  

Bare metal server – dedicated hardware for high-level web projects

Bare metal – the latest product on the web hosting market evokes power from its name alone, and not for nothing: servers with this nickname focus on high-performance hardware. With a bare metal server, the user's access extends practically down to the bare metal. Software components based on this product are subject to user control and can be installed and configured according to individual requirements. But what are the advantages of such a hosting concept and when should website operators use bare metal servers? [...]  

HTTP Error “405 Method Not Allowed”: How to solve the problem

HTTP is indispensable as a mediator between the browser and web server: Both communicate with each other using the transmission protocol on the application layer by sending various types of messages. With an HTTP request, for example, the browser can request a resource or return its own data to the server. If one of these HTTP methods doesn’t work, error 405 (Method Not Allowed) occurs. But what exactly is behind this error message, which indicates a problem on the client side but actually concerns the server? [...]  

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]