Do you have any questions or suggestions? Contact us now Silvio Schimke 1&1 Online Marketing Expert
1&1 SEO Spotlight
starting at $9.99/month1
  • Step-by-step instruction on how to optimize your web page content
  • Always be near the top when people are searching

50% of online purchasing decisions...

... are based on searches executed on search engines.
No wonder major online businesses place the highest value on search engine optimization.

SEO made easy
  • To make your site ready for Google & Co., you need to be an expert. With the 1&1 SEO Spotlight you'll find success in optimizing your website content in no time.
  • Simply enter your company name, industry and desired advertising region and you'll get customized, relevant keywords that should be part of your website text.
  • Similar to a spell checking function, you can change your new website content with a few clicks.
Keyword Suggestions
Keyword Suggestions
To identify relevant keywords that fit perfectly to your products or your services, you will first be asked to add a few details about your company and your industry and your desired advertising reach.

With this information, keywords are automatically suggested that should be part of your website text.
Easily Adjust Content
Easily Adjust Content
Step by step, the 1&1 SEO Assistantwill lead you through your site's content and check whether the previously suggested keywords are already part of your website text, and whether headlines and text length were optimally applied.

Similar to a spell checking feature, you will see proposals for adapting your content. Each change will be displayed graphically after it is applied, showing the status of the progression of your optimization.

When your content is optimally adjusted, you can simply copy and paste to your site and save.
Hyperlink Suggestions
Hyperlink Suggestions
Links to external websites can significantly influence the relevance of your site for better search engine positioning.

The 1&1 SEO Tool has a function in which you can link a Google Places listing to your website.

So you not only benefit from a Google Places listing, but also highly relevant external links for better search engine ranking.
Search Engine Submission
Search Engine Submission
With the 1&1 SEO Tool you not only optimize your website content, but your text entry in Google search results.

Here you determine how the title and brief description should look in terms of the most important keywords.

Includes a preview function for viewing the result in advance.
Competitive Monitoring
Competitive Monitoring
Of course you want to know if, through the use of the 1&1 SEO Tool, you are achieving a better ranking than your competitors- this question can be answered easily.

Because with the 1&1 SEO Tool, you can directly compare the placement of your entry with up to two entries of your strongest competitors.

Best practice is to make a comparison check before optimization, in order to best track the changes of your optimization measures.
Statistics and Evaluations
Statistics and Evaluations
All key indicators are available in a clear statistics.

This includes both the position of your search engine entry based on specific search terms and those of your direct competitors for comparison.

The number of "backlinks", ie links from other websites to your own, which are important for ranking, are displayed on a daily basis.
Reduction of Advertising Costs
Reduction of Advertising Costs
Short-term success without a long lead time- reach desired groups with targeted Google ads and a corresponding advertising budget.

1&1 Search Engine Optimization is the perfect complement to your Google ads for long term reduction of your Google advertising spend.
"1&1 offers more than just technology. We help you to be successful on the Internet. That is our goal."

Do you have any questions or suggestions? Contact us now

Silvio Schimke1&1 Online Marketing Expert
More information

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FAQ - Frequently asked questions about the topic:

How to improve my Google ranking

  • What various factors are used to improve my Google ranking?

    Google optimization is referred to by industry experts as search engine optimization (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks—links on other websites that lead to your website—and the snippet. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website—meaning, for the site description, Google would simply display the first line of text from the relevant webpage. In leaving Google to determine the site description, you are giving away a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

    Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimization, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 and we'll take care of the optimization of these elements for you.
  • How can the text and content of my website help to improve my Google ranking?

    Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With 1&1 Hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimize for Google. We cannot create the texts for your products and services, however, we want to support you to write text that will help to improve search engine rankings.

    That's why we created a text optimization tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keyword—the term that your target group uses to search Google—as well as its synonyms. For example, if you sell natural cosmetics, this is the keyword that must appear several times in your text. SEO experts consider optimal keyword weight to be 2-4% of the entire text. Our tool analyzes your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keyword to which you can adapt the rest of your website text. The content of your text also affects your Google ranking: gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice, or whatever fits your website to help you get found online that much easier.
  • How much does Google optimization cost?

    Google optimization is included in the competitive monthly price of 1&1 SEO Spotlight. The tool has been designed so simply that you will quickly get your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimization, snippet optimization (optimization of the search result entry) and the building of backlinks.

    There are SEO tools (both free and paid for) which anyone can use to optimize their website themselves. The most well-known are SISTRIX, Searchmetrics or SEOlytics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimization via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool—not to mention the money you save in comparison to paying an SEO agency.

    You can save even more with the 1&1 Marketing Essentials: along with 1&1 SEO Spotlight, which can be used to work on your website in order to improve your Google ranking, the savings package offers further tools which help to expand the reach of your website:
    1&1 Search Engine Marketing, 1&1 E-Mail Marketing Manager and 1&1 List Local. Of course, the tools can also be bought individually.