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For successful search engine optimization

For successful search engine optimization + search engine advertising with AdWords

The most effective way to successful search engine listings

Search engine optimization with 1&1 rankingCoach is amazingly simple. Try it for yourself!
Quickly improve the visibility of your website in search engine results and leave your competitors behind!

Conquer search engine optimization step-by-step

1&1 rankingCoach supports all popular website platforms and content management systems. Whether you are working with WordPress, Joomla!, Magento, 1&1 MyWebsite or any other system, 1&1 rankingCoach guides you with matching video tutorials.

Website Analysis - The first step is an analysis of your website which is done automatically by entering your domain. As a result, you'll get a clear overview of all the criteria evaluated with both positive features as well as possible weak links listed.

Local SEO - Listing of your company's details for free in online directories has two advantages: Firstly, registration is based on local and regional presence. Secondly, search engines take into account the links between such directories and your website when evaluating search relevance and ranking results. This means a higher ranking for you. 1&1 rankingCoach connects you with these respective sites and explains exactly how the listing process works.

Onpage - Optimize website content step-by-step. Whether your website's title, selection of keywords or content structure, everything has an impact on your site's ranking in search results. 1&1 rankingCoach helps you optimize all relevant areas with step-by-step instructions.

Link Setup - Search engines are always striving to place the most relevant entries as high as possible on search results. One criteria is how frequently a site is linked from other related websites. 1&1 rankingCoach checks the back links of your competitors and helps you find related and trustworthy websites where a link would be helpful for you.

Social - Facebook, Twitter and LinkedIn are important platforms for exchanging information and communication. It's a great opportunity for companies to address their own target groups and to distinguish themselves from their competitors. On the social page, you will find a list of the most important social platforms for companies. 1&1 rankingCoach will take you to the respective registration pages and explain how the signup process works and what you should look out for.

Place ads after search results

With targeted keywords and effective content, you can reach potential customers when they search for products or services that you specialize in.
You can decide which search terms best suit your target group, which day of the week, time and region to target.

Ad placement for local searches

Display your ad in Google Maps within certain areas.
When a user enters a certain keyword in Google Maps, your ad will appear if the user is located within a certain radius of your company, or if the specific location has been entered into the search field.

Step-by-step guide to successful ad placement

1&1 rankingCoach makes it easier for you - we explain what you need to do in simple steps, all without the need of prior experience.

Your ideal search terms - The booking of the desired search terms (keywords) takes place at Google with an auction procedure and depends on the desired position in the search result. In doing so, you determine what is best for you by clicking on your preferred keyword for the targeted position.

If someone searches for "your" search terms, your ad appears at the location of the search result that matches your bid: The ad with the highest bid is shown first, with the second highest shown next, and so on.

Campaign management and budget - Keep your advertising budget under control as you only pay for successful contacts (cost per click). Because you specify the day, time and region placement of your ad, you can optimize the ad circulation and make effective use of it at all times.

In addition, you can monitor your overall spending by capping it at a certain amount.

Create and optimize ad content - 1&1 rankingCoach automatically builds optimized text suggestions for your ad based on your search terms, saving you time and effort.
You can also create your own ad content or differing versions and then compare the respective click success rates with the others. You will receive valuable tips and suggestions for optimization from 1&1 rankingCoach.

This allows you to steadily optimize your success.

Evaluation and Monitoring

An overview of everything you need

With 1&1 rankingCoach, you'll be able to see the performance and positioning of your keywords as well as those of your competitors. Keep track and compare the success rates of your changes and react immediately to any new recommendations made by the 1&1 rankingCoach. Additionally, all results can be conveniently exported as CSV or Excel files.