Do you have any questions or suggestions? Contact us now Silvio Schimke 1&1 Online Marketing Expert
Helping you achieve online success
  • Achieve a top Google ranking
  • Presence in major online directories
  • Actively retain customers with e-mail newsletters
12 months
$29.99/month1then $49.99/month

Achieve a better ranking on Google

The 1&1 Marketing Essentials gives your business the best chance to achieve a better ranking on all search engines.

Your online business card
  • Your company will be prominently displayed on Google and the widest reaching online directories.
  • Daily synchronization of your company's data
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1&1 Search Engine Optimization
A better Google ranking
  • Step-by-step instruction on how to fully optimize your website's content
  • Help your business get a top ranking on Google and more
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1&1 Search Engine Marketing
Use Google ads to attract new customers
  • General targeted keywords helps your business attract new prospects
  • Professional campaigns fully managed by 1&1 experts
  • Set up a defined budget limit
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Presence in major online directories

Enable your business to reach local customers by giving your company a presence in major online directories.

Your company's information will always be up-to-date.

1&1 List Local
Improve your search engine ranking
  • Add your data once and you'll have a regional presence in one of the largest online yellowpage networks, top portals, and online local directories.
  • Make changes anytime and they'll appear instantly online, enabling you to ensure that prospects and customers will always be able to find you.

Actively retain customers with e-mail newsletters

Efficiently analyze each campaign. Simple, fast, and cost-effective.

Regularly communicate with your customers
  • A convenient tool for easily creating newsletters
  • Simple email address management and a variety of shipping options
Layout templates
Layout templates
Create your newsletter by choosing from a variety of optimized layout templates. All templates are easily editable via drag & drop functionality.

If you want to address your customers more individually, there are plenty of personalization options available to you.
When an email is sent, the respective placeholders will automatically fill in with the corresponding contact information.
Image archive
Image archive
The 1&1 E-Mail Marketing Manager comes with an massive image library that contain content suitable for any industry and business area.

You can also easily integrate any of your personal digital images directly into your newsletters.
Test e-mails
Test e-mails
Be sure the layout, content and personalization within the emails looks the way you want it to by sending test e-mails to up to five different e-mail addresses.

These test e-mails will help you ensure that there are no errors prior to the official dispatch of your newsletter campaign.
Registration forms
Registration forms
Create and integrate a registration form for your website so customers can sign up to receive your e-mail newsletters.

Their information will be directly aggregated into the 1&1 E-Mail Marketing Manager.
E-mail address management
and imports
E-mail address management and imports
Do you already have some of your customers on a digital contact list? Implement them into the 1&1 E-Mail Marketing Manager!

It's easy to import contacts from popular email programs like Outlook, Gmail, Yahoo, and more.

The tool also supports standard formats like CSV and vCard.
Performance analysis
Performance analysis
The 1&1 E-Mail Marketing Manager includes sophisticated analytical tools that make it easy to track every e-mail's performance.

You'll be able to see how many customers opened your e-mail, how much time they spent reading the e-mail, how many people clicked-through to your website, and more.
Today's marketplace is competitive - keep up with 1&1 Marketing Essentials! It includes sophisticated tools that can help optimize your business in no time.

Do you have any questions or suggestions? Contact us now

Silvio Schimke1&1 Online Marketing Expert
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FAQ - Frequently asked questions about the topic:

Online Marketing Tools

  • Why do I need 1&1 Marketing Essentials?

    The 1&1 online marketing suite contains tools for the most important measures that companies need for their internet advertisements. The online marketing toolbox offers you the basic instruments to steer more visitors onto your website, improve your position on Google, and even advertising online. We ensure that each online marketing tool, whether SEO, SEA or the e-mail marketing manager, supports you in your quest to improve every aspect of your business. This will help you acquire new customers, take care of existing clients, and improve the sales of your website or online store.
    1&1's digital marketing tools provide you with fundamental services comparable to those of an online marketing agency at a much lower price. Plus, our toolbox has been designed to be user friendly, so it includes the best online marketing tools for beginners who don't want to read long user manuals.
  • Who is the 1&1 online marketing toolbox for?

    The 1&1 online marketing toolbox is ideal for online marketing beginners. If you have little to no experience with online marketing, or only a small budget for advertising at your disposal, then the simple internet marketing tools from 1&1 are perfect for you. They are directed at small to midsized companies that want to improve the visibility of their website and win new customers. Our online marketing toolbox was created to be understood by marketing novices, so you can start using it immediately.

    The online marketing toolbox from 1&1 introduces you to the most important measures for the internet. It is the most affordable way to advertise your company, look after current customers, and win new business. A particularly important tool for all local sellers, service providers, and restaurants is 1&1 ListLocal. With 1&1 ListLocal you can receive an entry with a map excerpt in many important online branch directories and, of course, on Google Maps. 1&1 ListLocal is one of the four marketing tools you receive as part of the online marketing toolbox.
  • Which online marketing tools are included and what are their functions?

    Our online marketing suite contains four tools: 1&1 Search Engine Marketing, 1&1 SEO Spotlight, 1&1 E-Mail Marketing Manager, and 1&1 ListLocal for your directory entries. Search engine advertising refers to the text ads that can be seen on search engines like Google. They appear whenever an internet user searches for specific products and services. They appear largely similar to the organic (unsponsored) results and are only distinguishable by a small "ad" label. If you would like to position your adverts here, you can do this through search engine advertising and Google marketing tools such as AdWords, which is responsible for selling advertisements. We find the best keywords for you and gainfully invest your advertising budget in AdWords. 1&1 SEO Spotlight improves the visibility of your website among the organic search results. There are various measures you can employ to improve your visibility on Google and win popularity. We know which websites receive preferential treatment from Google and help you to make sure that your company website is one of them.
    1&1 E-Mail Marketing Manager, the convenient newsletter tool, helps you to stay in touch with existing and potential clients, strengthen customer loyalty, and animate existing customers to visit your website or make a purchase. The emails are carefully tailored to different target groups to allow you to address the wants and needs of your customers. The tool automatically updates the email with a personalized address, including the name of its subscribers.
    A further important component of our online marketing suite is 1&1 List Local. This tool helps you to list your business on Google Maps and other branch directories. You are probably familiar with the small map that Google features in the top right corner of its results page. List Local not only improves your visibility on Google, but also on Facebook and other directories specific to your local area. If you change your location or contact information List Local will automatically update all entries—saving you time and hassle.
  • Why do I need all four online marketing toolbox tools?

    All four website marketing tools (SEA, SEO, E-Mail Marketing and List Local) complement each other, which is why it makes sense to use them in an online marketing mixture. With our selected digital marketing tools combined to form one toolbox, you can help your website realize its full potential. Each of the four marketing tools serves to improve traffic to your website. With rising popularity, your Google rankings will improve over time. The more visible you are on Google, the more customers will notice your website.

    Once you have made it onto the first Google results page, your chances of generating new business increase dramatically. However, because the online market is dynamic, your ranking requires constant work. That's why we recommend consistent use of the 1&1 Marketing Essentials.