Online Store
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1&1 Online Store
Choose your package
No two business models are alike -
choose the right eCommerce package to suit your needs.

Our recommendation

Starter

Basic

Plus

Unlimited

The easy way to start an online store

The basis for successful marketing

Improved performance for your online store

eCommerce without limits- maximize your success!

12 months
9.99$4.99/month1then $9.99/month
12 months
19.99$9.99/month2then $19.99/month
12 months
39.99$19.99/month3then $39.99/month
12 months
79.99$39.99/month4then $79.99/month
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  • Security with SSL Certificate

  • 100 products

  • Everything you need for a successful online store

  • Optimized for mobile devices

  • ONLY WITH 1&1 Step-by- step instructions

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  • Security with SSL Certificate

  • 1,000 products

  • Everything you need for a successful online store

  • Optimized for mobile devices

  • ONLY WITH 1&1 Step-by- step instructions

  • Powerful online marketing tools

  • PayPal

  • NEW Apps & designs for a more unique store

Continue

  • Security with SSL Certificate

  • 10,000 products

  • Everything you need for a successful online store

  • Optimized for mobile devices

  • ONLY WITH 1&1 Step-by- step instructions

  • Powerful online marketing tools

  • PayPal

  • NEW Apps & designs for a more unique store

  • Presence on all online marketplaces (eBay, Amazon and more)

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  • Security with SSL Certificate

  • Unlimited Products

  • Everything you need for a successful online store

  • Optimized for mobile devices

  • ONLY WITH 1&1 Step-by- step instructions

  • Powerful online marketing tools

  • PayPal

  • NEW Apps & designs for a more unique store

  • Presence on all online marketplaces (eBay, Amazon and more)

  • Sell products worldwide

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Top Features

Starter

Basic

Plus

Unlimited

Products

Maximum number of products that can be sold in the online store

1001,00010,000unlimited
Number of delivery methods
5153030
Currencies

Maximum number of currencies that can be offered in your online store at the same time

22100unlimited
HOT 1&1 domain included

Number of domains included in the package (e.g. .com, .net, .org, etc.)

1111
Optimized for mobile devices
HOT Geo Redundancy
24/7 Hotline
SEO Cockpit
–
Facebook Store
– –
Custom products
– –
Product comparisons
– – –

Starter

Basic

Plus

Unlimited

Products

Maximum number of products that can be sold in the online store

1001,00010,000unlimited
Currencies

Maximum number of currencies that can be offered in your online store at the same time

22100unlimited
Categories

The maximum number of groups you can place your products in

101001unlimited
Product availability

Show if products are in stock in your online store

 –
Customizable forms

How many forms (contact, surveys, etc.) you can add to your online store

 – 51050
Product reviews

Reviews from your customers can be shown in your online store

 –
Discounts

Offer discounts and unique prices for individual customers or groups

 –
Downloadable products
– –
Promotional products
– –
Product bundles

Combine several products and sell together for a unique price

 – –
Custom products
– –
Direct orders

An entry form for ordering products directly with an item number

 – – –
Product comparisons
– – –

Starter

Basic

Plus

Unlimited

Optimized for mobile devices
Multiple images per product

Specific images for different views (list view, detailed view, etc.) can be used for each product

Industry-specific layouts with navigation and sample content

Large range of customizable layouts with text

Design Editor

The Design Editor helps you to implement design changes quickly and easily

Automatic sitemap

Get found more easily by search engines with an automatic page structure (sitemap)

 –
Free HTML elements

These elements allow you to add your own HTML code as content blocks in your online store

 – 515100

Starter

Basic

Plus

Unlimited

Shopzilla / Twenga
Shopping.com / Kelkoo
HOT Google Shopping

Products can also be listed on Google Shopping

 –
Universal interface for product portals

Products can be displayed on freely chosen portals using custom export formats

 –
HOT eBay
– –
HOT Amazon Marketplace
– –

Starter

Basic

Plus

Unlimited

Search engine friendly URLs

Customizable URLs for your products and website pages

HOT Trusted Shops reviews
– –
Customer groups

Divide customers into certain groups, e.g. new or repeat customers

1111
Product questions

Customers can use a form to ask you questions about your products

HOT SEO Cockpit
–
Product slideshows

Add your photos to product galleries or slideshows

–
Newsletter Tool
–
Vouchers

Use vouchers to offer discounts, percentage savings or free delivery

 –
Manual cross-selling
–
Automatic cross-selling

Product suggestions generated from statistical analysis (e.g. 'customers who bought this also bought these')

 – –
Discount on payment methods

Offer discounts on certain payment methods, or charge extra

 – –
RSS feeds

Content and news from other websites can be displayed via RSS format

– – –

Starter

Basic

Plus

Unlimited

Share/Like buttons

Add recommendation buttons for popular social networks (Facebook, Twitter, etc.)

Tell a Friend

Your customers can e-mail their friends about your products

 –
Facebook Store
– –

Starter

Basic

Plus

Unlimited

Google Sitemaps

An automatically-generated sitemap that helps Google to better index your online store

Search with auto-suggest
Search navigation
–
Product attribute filter
– –

Starter

Basic

Plus

Unlimited

Trusted Shops templates

Trusted Shops provides 1&1 Online Store owners with constantly updated templates for all relevent legal text (legal information, terms and conditions, etc.)

Trusted Shops certification
Checkout via SSL

The order process is encrypted via an SSL certificate and protected from access by third parties

Google Analytics

Google Analytics delivers comprehensive evaluations of user behavior, including traffic sources, sales and cancelled transactions

eTracker

etracker provides valuable insights for the optimization of online stores and online marketing

Minimum orders
Import/export function

Customers, order data, categories and products can be imported and exported with just a few clicks

 –
Only allow orders by registered users (optional)
–
Customer attributes

Create and manage customer attributes, such as contact information and dates of birth

 – – –

Starter

Basic

Plus

Unlimited

Cash in advance, cash on delivery, invoice, cash on collection
HOT Checkout PayPal and PayPal Express
–
Skrill
–
Saferpay / ExperCash / Worldpay / Ogone / POSTPAY
–
Payment by installments
– –
Docdata Payments
– – –

Starter

Basic

Plus

Unlimited

Number of delivery methods
5153030
Customizable delivery costs

Different delivery costs can be created for various delivery types and regions

Delivery options

Customers can select custom delivery options (e.g. as a gift or greeting card)

 –
Create invoices, delivery notes and credit notes

Create invoices, delivery notes and credit notes for orders directly via store administration

 –
Delivery regions with their own delivery and shipping methods

Maximum number of regions; can be used to restrict specific delivery and/or payment methods for certain countries

 – – 510
Product-specific delivery methods

Delivery methods can be limited to certain products

 – – –

Starter

Basic

Plus

Unlimited

Usable languages

Maximum number of languages that can be used simultaneously in the store

12715
Available languages

English (US) or German

English (US), German

English (US), French, Spanish, German, Italian, Portuguese, Catalan

English (US), English (UK), French, Spanish, German, Italian, Portuguese, Catalan, Czech, Danish, Dutch, Finnish, Norwegian, Russian, Swedish

Starter

Basic

Plus

Unlimited

Backup

Security backups carried out in the 1&1 data centers protect against data loss

HOT Geo Redundancy
Webspace included

Performance perfectly matched to your online store

HOT 1&1 domain included

Number of domains included in the package (e.g. .com, .net, .org, etc.)

1111
E-mail accounts

Number of available mailboxes matched to the selected domain included

110unlimitedunlimited

Starter

Basic

Plus

Unlimited

24/7 hotline
Free e-mail support

Starter

Basic

Plus

Unlimited

12 months
9.99$4.99/month1then $9.99/month
12 months
19.99$9.99/month2then $19.99/month
12 months
39.99$19.99/month3then $39.99/month
12 months
79.99$39.99/month4then $79.99/month
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Select
Select
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  • 1

    1&1 Online Store Starter: 12 months $4.99/month, then $9.99/month. 30 day money back guarantee. Billing cycle 12 months. Minimum contract term 12 months. No setup fee. Payable in advance.

  • 2

    1&1 Online Store Basic: 12 months $9.99/month, then $19.99/month. 30 day money back guarantee. Billing cycle 12 months. Minimum contract term 12 months. No setup fee. Payable in advance.

  • 3

    1&1 Online Store Plus: 12 months $19.99/month, then $39.99/month. 30 day money back guarantee. Billing cycle 12 months. Minimum contract term 12 months. No setup fee. Payable in advance.

  • 4

    1&1 Online Store Unlimited: 12 months $39.99/month, then $79.99/month. 30 day money back guarantee. Billing cycle 12 months. Minimum contract term 12 months. No setup fee. Payable in advance.

For1, 2, 3, 4the following conditions apply:

One FREE .com | .net | .org | .info | .biz domain is included with the purchase of a new package with a 12 month contract term, subject to availability. You must add the domain to your basket before purchase. This free domain offer applies only to the contract term of the initial purchase. After the contract term of the initial purchase, domains purchased through this offer will renew at the regular price.

Offers valid for a limited time only. Some prices reflect annual and multi-annual discounts. Other terms and conditions may apply. Click here full promotional offer details.