Search Engine Marketing

Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website to enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the "ad" label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that's right for your budget and takes into account the right keywords. With the right strategy for search engine adverts you can then directly and efficiently target potential clients.

You might think that most Internet users ignore Google Ads that have been marked as adverts and concentrate instead on the organic search results, but the high click rates of search advertising, proves that this is not the case. In addition, clicking on a sponsored Google search result leads to a website that matches the search query just as much as a non-sponsored link. The reason: Google will only show the adverts if they are tailored to the relevant keywords. Landing a good position for your advert on the Google search results pages is not just a question of budget. To rank through search engine advertising the quality of both the advert itself and the linked pages must be ensured. Google analyzes the relevance of your keywords to the products or services you offer. With the right Google AdWords campaign, high rankings on the Google search pages are easily achieved, even on a low budget.

The 1&1 tool for search engine advertising was developed specifically for inexperienced online marketers. Google AdWords was designed in a way that provides step-by-step instructions on how to create a Google AdWords campaign. However, there is a significant difference between an autodidactic and professionally optimized campaign: an optimized campaign utilizes the know-how of experienced experts and relies on the use of the right keywords at the right time. This means you can reach more potential clients in a shorter space of time. Our service also saves you the time and hassle of having to get acquainted with the world of Google AdWords optimization.

The experts from 1&1 offer you a convenient SEA service for AdWords in place of a cost-intensive consultation from an SEA agency. We determine the right keywords for you that are used most frequently to search for your products or services. To do this, we analyze your page and take your branch environment into consideration to make your Google advertising as efficient as possible. Our marketing team will contact you and discuss the individual aspects of your search engine advertising. You can then analyze the success of your AdWords campaign directly using the search engine advertisement tool, set a monthly limit for your budget and thanks to the integrated statistics, you will always know how your campaign is doing.

For your company website to rank higher among the organic (non-sponsored) search results your content must be optimized. This is done through so-called search engine optimization (SEO). In addition to 1&1 Search Engine Marketing, we offer 1&1 SEO Spotlight as a further efficient online marketing method as an add-on to your hosting package. The technical and textual elements of your website are optimized in a way that leads Google to view it as more relevant in regard to your keywords and consequently rank it higher. Ultimately, your optimized site is rewarded with higher visibility among the search results.

As with preparing your search engine advertisements, we identify the right keywords for your website. These are then integrated naturally and evenly-distributed into the texts on your website and supplemented by multimedia content, such as optimized product images. Combining 1&1 SEO Spotlight with our Google AdWords optimization feature will lead you to emerge victoriously among the search engine results—sponsored and non-sponsored. The perfect mixture of SEA and SEO builds the foundation for successful online marketing.